Why Your $10M Texas Property Has a $200,000+ Tax Bill
Watching your tax bill eat up 2-3 months of rent every year?
At a 2% effective tax rate, your $10M property is costing you the equivalent of two full months of rent—just in property taxes. Add insurance, and you're looking at three to four months' rent going straight to expenses you thought you couldn't control.
You ran the numbers on everything except the one expense that keeps growing.
You focused intensely on comps, P&Ls, and rent rolls during acquisition. You negotiated the purchase price. Then you assumed the property tax bill was fixed—and plugged that $200,000 into your long-term forecast.
Realizing you missed the protest deadline?
Every year, hundreds of investors receive their valuation notice in the spring and scramble to take action. By the time the tax bill arrives in the fall, the protest window has been closed for months. It's too late.
You bought in Texas for better returns—not to hand over your profits to the county.
No state income tax. Business-friendly environment. Property values that don't require you to sell a kidney. Then you got your first Texas property tax bill and realized: This expense is out of control.
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The #1 Myth Keeping Investors from Protesting: "Lowering My Tax Appraisal Will Hurt My Resale Value."
This is 100% false.
The county's appraisal value is only for tax purposes. Your property's sales price (resale value) is determined by a completely separate fee appraiser, who is hired by the bank during the sales transaction.
There is zero negative consequence to lowering your tax appraisal.
The county's tax value and your property's sales price are determined by completely different appraisers using different methods. They have zero connection. You can sell your property for twice its lowered appraisal value if the market supports it. The bank's appraiser doesn't care what the county says your property is worth for tax purposes.
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What's Inside the 7-Chapter Guide
The Insider's Strategy: Why the Equal & Uniform (E&U) appeal is the key to a strong appeal—not Market Value.
80% of our reductions come from E&U appeals. This strategy can be used to seek reductions even when your property's market value is correct. Just because your property is worth its appraised value doesn't mean it should be taxed at that level.
The #1 Myth Debunked: Proof that lowering your tax appraisal has zero impact on your property's resale value.
The county's tax value and your property's sales price are determined by completely different appraisers. They have no bearing on each other. This chapter eliminates the fear holding most investors back.
Beat the May Panic: A clear timeline and 3-step plan to avoid missing the critical May 15 deadline.
Your appraisal notice is not a final bill—it's an opening offer. But you have a deadline to respond. Miss it, and you're stuck with the district's value for the entire year. This guide shows you how to act early and avoid the scramble.
The Robo-Appeal Trap: Why in-person advocacy from a local fighter is critical (and robo-appeals fail).
Large metro firms send affidavits and negotiate via email. We show up in person with a rolling briefcase full of 80-100 property workups. Personal relationships with district staff and insider knowledge give us an edge that out-of-town firms can't match.
A Zero-Risk Partnership: How the 100% contingency model means it costs $0 to hire an expert.
If we don't save you money, it costs you absolutely nothing. Our agents are 100% commission-based and incentivized on a tier system: The higher the reduction they get for you, the more they get paid. This means they're motivated to fight for every dollar.
Your 3-Step Action Plan: Schedule a free consultation, sign two simple forms, and let us handle the fight.
Onboarding is quick. Your dedicated agent takes over all communication and preparation. For property managers, this process is entirely passive—you can be the hero for your clients with zero risk or effort.
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Our Track Record with Complex Texas Properties
We fight for our clients, from out-of-state investors to local hospitals. Here are a few factual examples of our work.
Property: 480-Unit Apartment Complex
Challenge: An out-of-state investor's taxes were their highest expense, creating a net loss.
Result: $223,473 Property Tax Savings (via Income Approach)
Property: 155-Acre Shopping Mall
Challenge: The district's initial offer was unacceptable. We filed a lawsuit to fight for a fair valuation.
Result: $519,263 Property Tax Savings
Property: 246-Unit Apartment Complex
Challenge: A multi-year battle to keep the district from raising the value back up after a successful protest.
Result: $175,755 Property Tax Savings (over two years)
About Brent Harrison
Brent spent 16 years inside the Lubbock Appraisal District as the Appraisal Coordinator, overseeing all appraisers. He knows the system inside and out—because he helped build it.
Now, he's on your side.
Brent has fought for property owners across 80 Texas counties, representing high-value commercial and multifamily properties worth $5M to $100M+. His team has a strong track record of building comprehensive, data-driven appeals for clients—using the insider strategies most investors never learn.
Unlike firms that send affidavits, Brent shows up in person for face-to-face negotiations. He has first-name-basis relationships with appraisal district staff across West Texas. He's settled four lawsuits in 30 minutes with a chief appraiser at a continuing education seminar—because they have each other's cell phone numbers.
That's what in-person advocacy looks like.
Your $10M Property Doesn't Have to Cost $200,000 a Year in Taxes.
Your property tax bill isn't fixed. This free guide shows you how to turn your largest uncontrollable expense into a manageable one.
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